Whitestone Surf Club X Fill it Forward Collab

When considering items to include for our Whitestone Surf Club merch, we chose products that would align with our Surf Club theme and highlighted 2023 trends; while also selecting items that would be practical and useful during our team activities and offsite events. 

For our Surf Club water bottle, Whitestone partnered with our friends at Fill it Forward, selecting their classic Reusable Cupanion® Bottle. This durable reusable bottle allowed our team to stay ultra-hydrated and to have a collective impact on people and the planet.

While in San Diego, we hosted a “hydration competition” for our team, with the leader receiving recognition, as well as a charitable contribution in their name to an organization of choice. This friendly competition was a fun way to encourage our team and increase the number of scans and reuses! 


Award Recognition

We were thrilled to accept the 2023 'Fill it Forward' Change Maker Award for this water bottle, which encouraged reuse and helped reduce waste. This recognition highlights our commitment to sustainability and reinforces our dedication to creating products that make a real impact.

Learn more about our award and explore how our collaboration helped drive positive change.


The Bottle

  • Reusable 18 oz Cupanion® Bottle, made of durable Tritan and manufactured sustainably in New York

  • Leakproof, dishwasher safe, and BPA free

  • Lifetime guarantee 

  • Personalized QR code to track your teams/events impact 

  • Whitestone Surf Club Logo and custom branding


The App

Showing love for our planet and the people on it. That’s why Fill it Forward created the app to amplify the impact of every reuse, allowing users to track their environmental footprint while also contributing to charitable giving projects around the world. Here’s how it works in 3 easy steps:  Fill it. Scan it. Give it.

  • Scan with your phone camera each time you reuse, or download the Fill it Forward app and unlock additional features to track your ongoing impact. 

  • With every reuse, you've diverted a single-use item and unlocked a donation to one of Fill it Forward’s charitable partners

  • Fill it Forward has eliminated millions of single-use items from landfills and ocean and funded hundreds of charitable giving projects. 

  1. Eliminate single-use waste

  2. Give back to charity projects: Every scan unlocks a $0.02 – $10.00 donation, which is funded by product sales and corporate partnerships. Fill it Forward has donated over $1 million to trusted charitable partners worldwide. Certified by 1% for the Planet.

  3. Connect to community groups: Join Open Groups to see your impact on the reuse leaderboard or set up a Private Group that can be customized with your logo and unique description.


Break it Down

  1. Download the free Fill it Forward app on your mobile device.

  2. Scan the QR code located on your Whitestone Surf Club Water Bottle

  3. Click on Sign Up to Create Your Account 

  4. Personalize Your Account – Head into your profile to finish customizing your experience 

  5. Scan the QR code every time you reuse

  6. Track your environmental impact and unlock donations to giving projects around the world.


Other App Features

  • The Fill it Forward footprint page allows you to track and understand your environmental impact

  • The Groups page allows you to join open groups and is also where your custom group will appear if you scan your custom QR code 

  • Each time you reuse, remember to scan your Fill it Forward QR code and continue to unlock donations to support global projects, which help to transform lives, enrich communities, and contribute to a healthier planet


For our Whitestone Surf Club water bottle, there was no better option than Fill it Forward and their superior reusable bottle. Participating in their important mission to inspire the world to reuse is the type of values-based credo we wholly support and encourage others to as well.

Previous
Previous

Whitestone Surf Club X Marine Layer Collab

Next
Next

How Whitestone Planned Its First Successful Offsite