ABOUT THE BRAND:
Asobu comes from the Japanese word Game, or Fun!
Inspired by Japanese culture Asobu refers to fun and playful nature, and products are designed to emphasize simple, clean and beautiful aesthetics. Asobu's classic orange color is used to symbolize joy, happiness and creativity.
It’s been our mission for over 20 years to develop bottles, coolers, and other drinkware that aren’t just functional… they’re also fun. Whether you’re on the go in the great outdoors or kicking back on the patio, our unique designs are fun, stylish, and downright functional.