Cora approached us asking for a full brand design and packaging direction for their new haircare brand. Cora is a eco-friendly haircare company that creates solid shampoos and conditioners as a way to reduce plastic waste. The team wanted a cohesive brand that conveyed their organic roots, while still being able to take on a new look for each additional scent they produced. Starting with three scent directions, Whitestone created a system that can be applied to future scents easily, while still allowing the individual scents to take on their own look. The result is a bare bones, aesthetically-pleasing natural brand that will be able to grow with this still new company.