csm
The Latinx House Raizado Festival
“The event went great and the welcome bags looked amazing, we definitely hit it out of the ballpark with the bags for them. Can’t thank you enough for all of your help, I know there were a few fire drills on this project and we truly could not have done it without your support.”
— Nina Bacchi, Senior Account Manager, Brand Experiences at CSM
- Branded Product, Case Study, Event Merchandize, Kitting & Fulfillment
THE INSPIRATION:
CSM, a sport and entertainment agency, came to Whitestone with an opportunity for their client The Latinx House, who hosted the first annual Raizado Festival in Aspen, CO. The festival celebrated Latin culture with panels, talks, art exhibitions, live music, film screenings and food. Our client was in need of useful gifts for the event speakers that would showcase their gratitude and appreciation.
THE PLAN:
The most important needs for our client were that the gifts they were sending were sustainable, useful, and displayed their theme of growth. With their needs in mind, we created a tailored kit that was presented to the speakers in a durable tote bag made of RPET material. The products included seasonal summer that could be used long after the festival.
THE PRODUCTS:
TOTE:
The products were delivered in a durable tote made of sustainable post-consumer recycled materials. The tote was designed with bright colors to reflect the vibrancy of the Latinx house and blooming seasonal flowers.
WATER BOTTLE:
An insulated water bottle with full wrap decoration of bright colors and flowers was included to keep guests hydrated during the summertime heat.
GOLF KIT:
The client included a golf kit, full of lip balm, a sun stick, cooling lotion, and hand sanitizer, to ensure the speakers were protected from the Aspen sun.
THE NOTEBOOK:
The bright, colorful design was also imprinted on the notebook, used by the speakers after the event as a way to remember The Latinx House.
WOODEN GROW KIT:
The theme of growth was incorporated through the addition of Wooden Grow Kits, which contained a seed packet, a wooden pot, and a soil pod.
COVID TESTS AND MASKS:
Covid tests and masks were added to the kit to ensure everyone at the event stayed healthy and safe.
THE RESULTS:
The attendees were thrilled with their gifts. The sustainable tote bags were a perfect fit for Colorado, while the water bottles and golf kits kept everyone protected from the sun. The theme of growth and sustainability was evident throughout the design of the entire kit. The notebook and the growth kit will remind attendees of their experience.
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