Damn Fine Brewing Co. approached us about a logo rebrand and brand new style guide. The direction was to create something organic and fresh feeling with a minimalist approach. With many brewery’s taking an in your face approach with their branding damn fine wanted to stand apart with a fresh clean look. We were also tasked with designing their 3 core varieties of beer cans. The Party Pilsner, an award winning pilsner thats also easy to drink “party” beverage. The Barrel Aged Lager - a smooth lager with a hint of smokiness. The Floral IPA, an aromatic IPA that hits hard. We chose to make simplistic icons and color hits for consumers to easily identify each beer.