J.L Halliday is a small Investment Firm based in Hartford, CT. They approached Whitestone looking for a clean, polished brand that conveyed professionalism over all else. We presented them with a brand system that easily applies to any medium, and that while adding personality and flare, doesn’t detract from the necessary professionalism. We delivered a vast library of print materials and apparel options, as well as a marketing site for the firm.