Jameson had the goal of treating bartenders to a fun and creative industry-only event to boost sales behind the bars. They launched the series of Bartender’s Balls to accomplish this goal and it worked. The Bartender’s Ball series has been happening for 14 years now.
For this particular event, Jameson wanted embroidered jackets to give to the event attendees and they needed them quickly. We helped them pick a high quality, unisex denim jacket and have them embroidered with the Jameson logo largely across the back. The jackets turned out great and more Jameson was poured.