Our client, New Holland, was looking for a creative way to help their sales team showcase new products. So we did our research and found out that consumers retain approximately 90% of a video message, which is far more than the typical 10% to 35% they retain from text, audio, or images.

We came up with the idea for these full color video brochures that can be uploaded with different videos depending on what product they are showcasing at the time.