We were approached by the team at Off The Record with the task of providing them with a fresh new brand. They were very tired of their old branding, stating that it was dull and didn’t accurately portray their vibe. They wanted to show Off The Record off as a brand that was private and luxurious, as well as sleek and modern. We went through multiple rounds of designs before settling on their current wordmark. Paired with a shiny new color palette, Off The Record got a well deserved face lift.