We love good, beautiful things – and in particular writing instruments that are so good that they become constant companions, at home, in the office and on the road. The question, “Can I have my pen back?”, is the largest compliment that can be paid to them. Once you have one, you don’t want to let go of it again. It’s their emotional value that makes them such impressive brand ambassadors.

That’s why we give them a timelessly attractive form. Many are seen as design classics and even years after their launch, they appear just as fresh as they did on the very first day. And with them the logo that they bear on the clip. That’s why we don’t cut any corners when it comes to the quality of the writing system. Because if we fulfil the promise that the pen will really write well, it makes the brand claim printed on it credible.