Redefining Consumer Behavior with ReLife
Consumers today are demanding more than just functionality from the products they choose—they’re seeking items that align with their values and enrich their lifestyles. This growing shift has given birth to a trend we unveiled in our 2025 Trend Forecast, a movement rooted in sustainability, creativity, and intentional living. For brands, this isn’t just a fad—it's an ongoing opportunity to connect with a new generation of mindful consumers.
A crochet hat comes back to life through the personalization of pins
What is ReLife?
The ReLife trend champions a world where sustainability and creativity intersect. It goes beyond recycling by focusing on upcycling, repurposing, and breathing new life into items that might have otherwise been discarded. Whether through thrifted treasures, upcycled accessories, or ethically produced products, it’s about extending the lifecycle of goods in a way that supports a more sustainable future.
This movement isn't just about mindful consumption; it’s about preserving stories, celebrating craftsmanship, and creating a sense of connection. Through practices like these, Gen Z and other mindful consumers are leading the charge in reshaping how we define value—a secondhand jacket or a reimagined piece of jewelry now holds more meaning than a mass-produced item.
Brands Leading the ReLife Movement
For brands, adopting the ReLife trend isn’t just an ethical choice—it’s a smart business decision. Companies like GOT BAG, Ocean Bottle, Marine Layer, and Rumpl are shining examples of how bold ideas can create real, tangible change.
GotBags stands at the forefront of this movement with their on-trend Crescent Bags, crafted from ocean plastic. By sourcing plastic waste from our waters to create stylish, functional (they’re waterproof!) bags, they’re proving that cleaning up our oceans can also result in practical and beautiful design.
Marine Layer takes sustainability to the next level by turning recycled fabrics into standout pieces. Their signature technique includes repurposing old T-shirts through a proprietary recycling process that transforms them into new, ultra-soft materials. These fabrics feel luxurious while reducing waste, and it’s all part of their commitment to a circular fashion model.
Rumpl has transformed outdoor comfort with their sustainable blankets. Made from post-consumer recycled materials, Rumpl’s blankets embody the spirit of the ReLife movement by turning discarded waste into something cozy and iconic for adventurers everywhere.
Ocean Bottle is tackling plastic waste with high-performance products that merge practicality and purpose. Their bottles are thoughtfully designed, offering features like double-wall vacuum insulation, a built-in carry loop for convenience, and dishwasher-safe durability. Made from stainless steel and recycled plastics, these bottles are a sustainable alternative to single-use plastic. Each purchase also funds the collection of 11.4 kilograms of ocean-bound plastic, preventing it from choking waterways.
What’s exciting is that products like these are not only sustainable, but customizable. Businesses can align their own branding with the ReLife Movement by adding personalized brand patches from OutPatch or custom pins. Whether it’s a Crescent Bag adorned with a company’s logo or an Ocean Bottle with a unique design, these items offer ways to merge branding with sustainable values, further inspiring innovation and environmental consciousness.
Looking for more inspo? Check out our top 25 favorite brands who are industry leaders in this space:
Join the ReLife Movement Today
At Whitestone, we specialize in bringing the ReLife trend to the forefront of your merchandise strategy. Our expertise in sustainability and innovative design helps your brand create products that resonate with eco-conscious consumers while standing out in today's crowded marketplace.
From custom, responsibly sourced materials to trend-forward designs that celebrate creativity and impact, we’re here to help you lead the charge in the ReLife Movement. Whether you need upcycled goods, ethically-made accessories, or modular merchandise, we’ve got you covered. Together, we can help tell your brand’s story in a way that aligns with the values of today’s consumers.
Take a look at our Trend Shop to get some inspiration for your ‘ReLife’ branded merchandise.
