Whaletail is a tiny seafood joint in Truro serving up fresh takes on New England classics. The team at Whaletail came to Whitestone looking for a complete branding of their restaurant to complement their classic fare. We created an identity that pays homage to classic New England while still maintaining a modern edge. We then assisted in creating printed materials and apparel for the restaurant to ensure that the brand touches every item the customer interacts with in their space.