Jun 5

Brand Spotlight
All Day Fanny Pack

The FANNY PACK. Yes, it’s here and hot like a commodity going out of stock! In the fashion world, trends come and go, but one item has returned with vigor, making a remarkable comeback. All eyes on – the fanny pack. Once considered a relic from the ’90s, the iconic fanny pack has been reinvented with a modern twist and has, thus, become the season’s must-have accessory for any and everyone – walking their dog, heading to happy hour, or carrying their gear through a late-night show. With the various silhouettes and styles available, this cross-functional companion has emerged as a game-changer, combining functionality, modern design, and convenience into one bombshell product. Curious for deets? 


Here’s the WHY behind the fanny pack’s resurgence – the only-summer sidekick needed:


Gone are the days when fanny packs were solely associated with tourists and let’s be honest, nerds. The all-day trending fanny pack is the most versatile accessory – with the ability to be worn in various ways (waist pack, fanny pack, crossbody, & sling), it easily complements different outfits and adds to whatever style you call your own. Whether you’re going for the casual streetwear look or aiming for a more sophisticated ensemble, the updated fanny pack will serve your purpose. With its fashion adepts and updated features, you can effortlessly elevate your look, while effectively holding your goods. Wear it around your waist, across your chest, or as a shoulder bag – the possibilities are endless. 


What sets the fanny pack apart is its practicality and functionality – this is ultimately what people are starting to notice/remember. With multiple compartments and pockets, it offers ample space to carry all the essentials – 100% hands-free. NEEDED. From your phone, wallet, and keys to your sunglasses and chapstick, you can easily store and organize your belongings. The adjustable straps ensure a comfortable fit, allowing you to wear it for long periods without feeling restricted or uncomfortable. Does it get better? Nope. Wallet, glasses, keys, and phone is the adult version of head, shoulders, knees, and toes. Live it, learn it. 


Forerunning brands have recognized the potential of the fanny pack as a fashion statement and embraced the trend with open arms. The en pointe fanny pack is now available in a wide range of silhouettes, materials, and customizable colors, catering to different styles and activities. Whether you prefer a sleek minimalist design, a sporty nylon pack, or a vibin’ 90s nostalgia style, you are certain to find an option that meets your needs and supplements your routine.


In today’s fast-paced world, convenience is key. The only-always fanny pack is a perfect companion for those with busy, on-the-go lifestyles. Whether running errands, traveling, keeping up with kiddos, or attending social events, this gem of a bag allows you to keep the essentials secure and contained without the bulk & baggage. Lightweight, adjustable, and & easily accessible, this pack is no longer for just the fanny and is the preferred choice for anyone seeking practicality and convenience on the go.


One of the reasons the fanny pack has gained such widespread popularity is its unisex appeal. Not limited to a specific gender, this accessory has become a favorite for any and everyone seeking a one-of-a-kind, carry-all bag solution. Whether seeking to add stylistic elements or experimenting with different ways to carry the basics in your day, the only-always fanny is a versatile lifestyle accessory; one that transcends gender boundaries and allows everyone to express their own unique sense of style and self.

It goes without saying – the fanny pack version 2023 has revolutionized the way we perceive this once-antiquated accessory. With its versatility, functionality, and fashion-forward features, it has now cemented its place as a must-have item for people of all ages and life stages. Whether a fashion enthusiast or simply someone who appreciates convenience and sleek design, this accessory deserves a place on the must-have list. Embrace the pack and trend forward with these highlighted styles. We’re ready to partner with you on the silhouette of your choice – are you ready!?


Cotopaxi Kapai 1.5L Hip Pack – Del Día

Known for producing best-in-class technical items, Cotopaxi offers a fun, vibrant compact hip pack: the Kapai 1.5L. Featuring a large main compartment and zippered front accessory pocket, the Kapai is the perfect fanny pack for hands-free, essentials-only, everyday use. One-of-a-kind and made from 100% repurposed fabric, this storytelling piece is a must-have for anyone looking to turn heads on the fly. Simply select a primary color and make it yours! 

Samsonite Mobile Solution Convertible Waist Pack

A chic solution for the modern professional. This unparalleled convertible waist pack is your all-in-one travel & lifestyle essential, featuring superior functionality in timeless, lightweight styles. The waist pack includes a water-resistant coating on the nylon body material and is named “convertible” for a reason, with a total of 4 ways to wear it – waist pack, fanny pack, crossbody, & sling. 

Osprey Arcane Waist Pack

For those who love going green and appreciate luxe design, the Osprey Arcane™ Waist Pack was made for you. Featuring a zippered main compartment with internal organization functionality, this pack will hold all your essentials without holding you back. With the ability to be worn around the waist or as a cross-body sling and an adjustable web hipbelt, the Osprey Arcane is also a PVC-free product. It doesn’t get much better than this! Get your travel gear on in style with all the features you need.