Mar 13

Trend Forecast 2023: Streetwear/90s Nostalgia

As we move into 2023, it is apparent we are still craving the comfort of the past. One era that continues to influence modern products and fashion trends is the 1990s. The 90s were a time of unique and memorable materials and products, many of which have become nostalgic items for those who grew up during the era.


One major influence of the 90s was streetwear fashion, which emerged during this time. Streetwear is a style of fashion that is rooted in the urban youth culture and is characterized by its comfortable and casual nature. It is often associated with skateboard and hip-hop culture, and it embraces simple silhouettes and wearable classic styles.


This style is now making a comeback in 2023, driven by the buying behavior of Gen Z and a desire for the comfort of the past. Oversized silhouettes, bold colors, and color blocking are just a few of the influences from the 90s that we are seeing resurface.

Some of the specific materials and components that are making a comeback include oversized logos, puff screen print to give texture, metallics, untucked styles, flannel, and stone-washed denim. Other items that were popular in the 90s and are making a comeback include bucket hats, oversized trucker jackets, overalls, fanny packs and headwear accessories.

One of the reasons why the 90s style is still so appealing is that it was a time before the internet and constant connectivity. This era was marked by a laid-back style that was inclusive and gender-neutral. It embraced simple silhouettes, oversized and anti-fit styles, and wearable classic styles that could be dressed up or down.

The music scene of the 90s also had a significant impact on fashion trends. The rise of grunge music, popularized by bands like Nirvana and Pearl Jam, had a significant impact on fashion in the 90s. This genre was characterized by its distorted guitar sound, angst-filled lyrics, and a rejection of mainstream culture. The emergence of hip hop also had a significant impact on fashion, language, and politics.

The 90s were a decade of rapid change and cultural evolution, with many of the trends and events of the era continuing to influence popular culture today. The fashion trends of the 90s, with their emphasis on comfort, inclusivity, and wearability, are still highly relevant in 2023. From oversized silhouettes to bold colors and color blocking, we can expect to see many more 90s influences resurfacing in the years to come.