Oct 10

Whitestone Surf Club Collaboration: Fill it Forward

When considering items to include for our Whitestone Surf Club merch, we chose products that would align with our Surf Club theme and highlighted 2023 trends; while also selecting items that would be practical and useful during our team activities and offsite events. 


For our Surf Club water bottle, Whitestone partnered with our friends at Fill it Forward, selecting their classic Reusable Cupanion® Bottle. This durable reusable bottle allowed our team to stay ultra-hydrated and to have a collective impact on people and the planet.


While in San Diego, we hosted a “hydration competition” for our team, with the leader receiving recognition, as well as a charitable contribution in their name to an organization of choice. This friendly competition was a fun way to encourage our team and increase the number of scans and reuses! 

the bottle

  • Reusable 18 oz Cupanion® Bottle, made of durable Tritan and manufactured sustainably in New York
  • Leakproof, dishwasher safe, and BPA free
  • Lifetime guarantee 
  • Personalized QR code to track your teams/events impact 
  • Whitestone Surf Club Logo and custom branding

the app

Showing love for our planet and the people on it. That’s why Fill it Forward created the app that helps amplify the impact of every reuse, allowing users to track their environmental footprint while also contributing to charitable giving projects around the world. Here’s how it works in 3 easy steps: 


  • Scan with your phone camera each time you reuse, or download the free Fill it Forward app to unlock additional features that track and personalize your ongoing impact. 

  • With every reuse you’ve diverted another single-use item and unlocked a donation to one of Fill it Forward’s charitable partners

  • Together, as individuals, schools, and companies, Fill it Forward has eliminated millions of single-use items from ending up in our landfills and oceans; as well as helped fund hundreds of charitable giving projects.



  1. Eliminate single-use waste

  2. Give back to charity projects – Every scan unlocks a $0.02 – $10.00 donation, which is funded by product sales and corporate partnerships. Our community has donated over $1 million to trusted charitable partners worldwide. Certified by 1% for the Planet.

  3. Connect to community groups – Join Open Groups to see your impact on the reuse leaderboard or set up a Private Group that can be customized with your logo and unique description.

break it down

  1. Download the free Fill it Forward app on your mobile device.

  2. Scan the QR code located on your Whitestone Surf Club Water Bottle

  3. Click on Sign Up to Create Your Account 

  4. Personalize Your Account – Head into your profile to add your display name and allow access to your camera

  5. Scan the QR code every time you reuse

  6. Track your environmental impact and unlock donations to giving projects around the world.

other cool app features

  1. The Fill it Forward footprint page allows you to track and understand your environmental impact

  2. The Groups page allows you to join open groups and is also where your custom group will appear if you scan your custom QR code 

  3. Each time you reuse, remember to scan your Fill it Forward QR code and continue to unlock donations to support global projects, which help to transform lives, enrich communities, and contribute to a healthier planet.

For our Whitestone Surf Club water bottle, there was no better option than Fill it Forward and their superior reusable bottle. Participating in their important mission to inspire the world to reuse is the type of values-based credo we wholly support and encourage others to as well.