Jun 5

Trend Forecast 2023: Viral Influences

In the age of social media, viral trends and influencers have taken the world by storm, and platforms like TikTok have emerged as the epicenter of it all. If you’re looking to follow suit and tap into the power of viral products, this is your ultimate guide. Explore must-have items, from the iconic Stanley Cup to the all-day fanny pack, health and wellness trends, and innovative beauty products like the fan-fave expandable makeup bag and those amazing depuffing jade ice rollers. Let’s dive into the exciting world of viral products and see exactly why they have become the must-haves with their modern design and functionality. 




Hydration station, folks. H20 has become the new White Claw. With people wanting to stay on top of their health – drinking at least half their body weight in ounces/per day is a basic requirement. Quality water bottles and distinctive drinkware gets you to that goal in no time.


Water bottles now also have their own accessories to wear and flare. Think – a handy pocket holder for your ID + a stylin’ backpack for your cup (that, let’s be honest, is already pretty chic). H2bOnus. Bottle gear is here!

The Iconic STANLEY Cup Shape + Style

Nothing screams “viral” like the legendary Stanley Cup shape. In fact, in one fell swoop, it has elevated the standards for drinkware as a whole. For this, we are grateful. 🙂  The hydration option for athletes, sports fans, and now, everyone, the cup’s double-wall insulation keeps beverages hot for seven hours and iced for days — yes, it’s true. Additionally, the classic, minimalist design and tapered bottom allow it to fit in cup holders easily. For many, its straw encourages people to drink more water throughout the day. Let’s get hydrated!


Ultra hip and cute, these precious H20 bottle backpacks are designed to hold your keys, credit cards, chapstick, and any other small accessories! Adaptable to fit 30 oz. tumblers, they are the perfect little accessory for your beverage container to look stylin’ while conveniently storing your smaller goods. With multiple colors (even animal print) available, the options are endless! 


Designed to fit 20, 30, and 40 oz. bottles, this silicone boot is multifunctional and easy to slide on like a pair of well-worn shoes.  Adding a little fashionable flair along with functionality, the silicone boot protects the bottom from daily dents and also reduces that metal clanking sound that no one likes to hear.


Now, you don’t even have to worry about carrying your tumbler! If you are a camper, hiker, athlete, or outdoor enthusiast, you’ll especially appreciate this carrier. Made out of durable, waterproof nylon, it comes complete with a side pocket to store your keys and other small items. The strap fits comfortably over your shoulder, allowing for hands-free hiking, excursions, and enjoyment! With multiple colors and fits available, give your hand a break from holding with this superb water bottle accessory. 



Hybrid Lifestyles, working from home, and adventuring outside the box. With the transition of times, post-pandemic, AI tech, gadgets that can track your items – there’s a need for lifestyle products and accessories to help organize, stay on track, and balance all the day-to-day tasks. A few handy fan-fave solutions:


Slip, zip, and sip – this is how to use a Kanga Cooler. Yes, you’ve heard of it – the one that’s gone viral as an essential this summer (& beyond). With a plethora of styles, colors, and designs – what remains the same is the ample storage provided for your beverage of choice, keeping drinks cold for up to 7 hours. No ice needed. Now that’s COOL!


Say goodbye to bulky bags and hello to the all-day fanny pack! This once-dismissed accessory has made a remarkable comeback and is taking social media by storm. With its versatile designs, functionality, and modern upgrades, the all-day fanny pack has become the new go-to for fashion-forward influencers, reminding us that fanny packs are for all – from moms and kids to showgoers and vacationers, yogis, and professionals. There’s a fit and style for you!



In the era of self-care and holistic well-being, health and wellness trends are becoming front and center. From mindfulness practices to fitness routines and nourishing superfoods, embracing these trends not only boosts your overall well-being but encourages you along the way to take good care of yourself. A few helpful items to keep in mind: 


The Cloud Slides are characterized by their slip-on design, making them easy to put on and take off. Using CloudTec cushioning technology, these slides are crafted with a minimalist style, featuring a sleek and clean aesthetic. The upper material of the Cloud Slide is made from a combination of high-quality materials that allow for breathability and flexibility. Currently, perhaps the most sought-after footwear, combining style and functionality, these slides will have you walkin’ on a cloud. 


Beauty enthusiasts know that a well-organized makeup collection is a game-changer. Enter expandable makeup bags, the latest mod sensation. These functional bags provide ample space for your beauty essentials while keeping your items neatly organized. From travel-friendly options to vanity-worthy storage solutions, expandable makeup bags are trending for a reason. 


If you’re looking to relax your mind and reduce that lovely puffiness under the eyes – THIS is your solution. The jade + ice roller is a beauty tool that has gained much popularity in recent years. The cooling effect of the jade stone (after time spent in the fridge) has a natural soothing quality, calming skin, reducing redness, and increasing circulation. For peace of mind and healthy, glowing skin, the jade ice rollers are for you. Breathe in, breathe out. Ah, Relax. 

From the iconic Stanley Cup to the all-day fanny pack, health and wellness trends, and more, these products have gone viral because of what they have to offer in the modern, high-functioning, ever-on-the-move world. We need a little help sometimes, eh? And these viral sensations are here to make life a little easier, a little more prioritized, and organized for you. Let’s partner together to get these viral products in your hands, customized especially for you!