Feb 2

Emerging Trend
Highlights from PPAI 2024

We have returned from the PPAI Expo, the largest promotional products industry trade show in North America, and we're bursting with inspiration to share. The show floor was a melting pot of innovation, creativity, and sustainability, offering a glimpse into the exciting trends shaping the industry in 2024. Here are our top picks and trend takeaways that are sure to elevate your next project.


The eco-conscious movement is gaining even more momentum in 2024. The call for products with a purpose, ones that are not only reusable but also built to last, was evident throughout the expo. Brands are continuing to embrace the use of eco-friendly materials with a strong emphasis on contributing to the community.

Top Product Pick:
FEED Organic Market Tote
  • GIVE BACK: This bag helps provide 5 school meals to kids around the world

  • 100% GOTS Certified Organic cotton


Brands like Rupt are leading the charge in transforming packaging into a second life. The mission to reduce waste takes center stage as brands explore innovative ways to repurpose packaging materials. It’s not just about the product anymore; it’s about all of the components.

Top Product Pick:
Trinity 3 in 1 Power Charging Station
  • 3 in 1 Wireless charging system


  • Made from 100% Recycled ABS Plastic


  • Packaging transforms into a picture frame!


In a world where individuality is celebrated, customization takes the spotlight. From personalized engravings to bespoke designs, the ability to tailor products to specific tastes is becoming increasingly important. This trend not only enhances the consumer experience but also fosters a deeper connection between brands and their audience.

Top Product Pick:
Outpatch Custom Patches
  • Custom stick-on patches


  • Embroidered with thread made of 100% recycled post-consumer plastic


  • 1% of sales to humanitarian nonprofits around the world


Water bottle holders, straw toppers, fanny packs, charms, and silicone bumper boots are taking center stage as functional and fashionable accessories for your drinkware. Beyond the utility, these additions allow for a unique form of customization. Your drinkware is officially not just a vessel but a statement of personality.

Top Product Pick:
Bottle Pouch
  • Hands free organization


  • Easy access and storage


  • Designed to fit most water bottles


The iconic Stanley silhouette remains a hot topic, but the market is buzzing with alternatives that are making a statement. Brands are putting their own spin on the classic design, offering a fresh take on this wildly popular TikTok-influenced product.

Top Product Pick:
Owala 40oz Tumbler
  • Stainless-steel insulated water bottle


  • 2-in-1 splash-resistant lid lid lets you sip
    or swig


  • BPA and phthalate-free, with dishwasher-safe lid and hand-washable cup

As we reflect on the whirlwind of creativity and innovation showcased at PPAI, it's clear that trends are focused towards sustainability, functionality, and personalization. These trends are not just fleeting fads but powerful indicators of where we are headed in 2024. Let these insights fuel your imagination and inspire your next project